pebble magazine

From 2016-2023, pebble was the UK's most popular sustainable living magazine, founded by Georgina Wilson-Powell. It delivered intelligent, positive planet-focused news, reviews, features and investigative pieces to millions of readers a year, cut through the greenwash and helped many to swap to more sustainable solutions. 

In 2022, pebble launched an online community called Ripples (on Mighty Networks) which attracted thousands of members from all over the world all keen to do more than just read and scroll. It hosted book clubs, weekly check ins, lunch n' learn sessions with experts and more. The highly engaged members were well educated on sustainable issues, often experts in their field and wanted to help others change the world.

In 2018 pebble launched a series of web-app travel guides for secondary cities in the UK, focusing on sustainable shopping, vegan restaurants and nature based things to do.

In 2019 pebble magazine launched two large scale, profit making eco-festivals in London, under the pebblefest banner. Both welcomed thousands of conscious consumers to a powerful mix of talks, workshops and a huge ethical market, all programmed by Georgina, around the theme of everyday activism.

In the midst of the pandemic, pebble created FutureFest - a three day online, multi-stage festival, that focused on climate solutions for the future, curated by Georgina. As well as a packed talks programme including headliner Lily Cole and interactive workshops, the festival recorded 12 live green podcasts, in front of a Zoom audience. A live illustrator captured the online energy and the festival attracted over 500 paying attendees.

Through her work at pebble, Georgina has written 3 books on sustainable living for DK Books and Harper Collins.

See Books for more info on each of the books.