About GWPCC
Georgina Wilson-Powell Content & Consultancy
I founded GWPCC as I believe that positive, authentic storytelling is the missing ingredient in many sustainable campaigns and purpose lead brands.
A lack of sustainable expertise or inability to spot greenwashing, leaves brands unsure what to communicate - now called 'greenhushing' and miss opportunities to connect with consumers over issues that we all care about.
At GWPCC we focus on sustainable content and communications strategies, that empower brands to be honest with their clients, and enable consumers to trust and champion brands that are walking the walk.
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I look forward to working with you
- Georgina
Georgina Wilson-Powell
Founder, GWPCC
I'm an experienced multi-channel editorial director, founder, brand and trend consultant with over 20 years working in print and digital media, and for international brands. While working as a a travel magazine editor I experienced carbon guilt, and then spent the last 7 years trying to normalise sustainable solutions for individuals, via launching and running pebble, which included a magazine, events business and online community.
For years, pebble was more than a publication; it was a movement. It was a space where we explored the beauty and depth of sustainable living, offering inspiration, guidance, and a sense of community to those striving to make a difference.
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Throughout my journey, I've authored books that delve deeper into the sustainable living philosophy and provide practical guidance on how to live more sustainably. These books have been my way of bringing sustainability into the hands and hearts of individuals looking to make a positive change.
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I'm also an experienced speaker, event moderator and podcast / panel guest on a variety of sustainable topics and trends.
Welcome to GWPCC
Sustainable storytelling that moves the dial
From 2023 I'm bringing all of my sustainable and editorial expertise together for brands to access - from creating engaging talks for employees around sustainable actions, to advising on content strategies that delve deeper into legacy brands' green goals. Plus I have one of the biggest green black books for industry specific know-how and expertise.
Stop greenhushing and communicate with confidence.